To create a safer and more informed outdoor community through education and awareness.
This is our why. This mission statement should drive our decisions and pursuits as Base Medical pushes forward. We must always ask ourselves, "Does this get us closer to fulfilling our mission?"
With this mission in mind, Base Medical has two main goals:
Right now, things are slow and cash is low. Focus is on building authority and brand awareness and increasing cash flow. Currently we are only making enough each month to "keep the lights." Hopefully, that will change as we grow. I am learning as I go. My background is not marketing, not business, it's medicine! I am also learning that patience in a trait I must work on. Nothing is built over night. I am humbled to have such a great team. In the mean time, I have decided to push forward with developing a WFA Kits course and the Climbing Self Rescue course as the opportunities and the willingness of Team Members is too wonderful to be paused.
Long term future plans and the overall course greatly depends on how we grow and where/how we think our mission can best be fulfilled. Once cash flow increases, the plan is to market more, outsource, pay the lawyers, pay for memberships and CE accreditation, pay the Base Medical Team (you all), push forward with new courses, and give back to the wilderness community.
A letter from me to you.
Ideally, it would be great if Base Medical made enough to become my full time job...Running a German guest house is great...but it's not what I want to do. At some point, I would like to outsource more and reduce my workload so that I can be an actual CEO and guide Base Medical to be it's best with your help...right now, the business runs me, I do not run it. ;) But these are all classic start up woes!
Once I can start paying the Base Medical Team, the plan is that you will be contractors. I can not take on any official employees based on how my business was set up within the EU. And even if I could...the international tax situation would be an absolute nightmare. I think this is good for all. We all are busy, we all rather be outside, and we all do not want more obligations to add stress. So with Base Medical, you work when you want. And I encourage all of you to get out and adventure as much as possible. The most I will give you would be a loose deadline of when we both think the work should be done by. Otherwise, don't feel bad if you have dropped yourself off the radar for a long while. You are always welcome and that is why I created to this area of the site so you can check in every once in while and see what is new.
The current plan is that payments will be made in advance to the team members who agree to develop a course or write however many lectures. Payment will be given after for any reviewed curriculum. And course profit and credit will be given to those that helped develop that given course. When we will get to this point...who knows! But we will figure it out then. Thanks for being on board now in these early stages.
Let's see where this will go!
Company Marketing Resources
Many of you have been making posters, patches, shirts, social media posts and more. How awesome!!!! Here are the resources for making those kind of things.